Motorshow Overview

Monterey Car Week 2026

Monterey
Motorshow

August 10–12, 2026
 
Embassy Suites Monterey Bay — Seaside

Kicking off Monterey Car Week — presented alongside the Automobilia Collectors Expo

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The Event

What is
Monterey Motorshow

Monterey Motorshow is a curated outdoor automotive showcase presented during the opening days of Monterey Car Week — bringing together a select collection of rare, exotic, vintage, and collector vehicles in a refined, gallery-style environment.

Situated within the ACE Pit Stop at Embassy Suites Monterey Bay, the Motorshow is physically connected to the Automobilia Collectors Expo, creating a single high-visibility destination for collectors, enthusiasts, and industry participants.

Each vehicle is carefully selected to ensure a cohesive and elevated showcase experience. The result is an intimate, elevated experience that sets the tone for the week ahead.

3
Three-Day Showcase
August 10–12, opening Monterey Car Week
1
Central Car Week Location
Integrated with ACE at Embassy Suites Monterey Bay
5
Curated Display Categories
From individual collectors to manufacturer brands
Experience Preview

Motorshow Visuals

Early concept visuals for Monterey Motorshow — showcasing the outdoor display atmosphere, premium presentation, and collector-focused experience planned for Monterey Car Week.

Monterey Motorshow overall concept illustration
Overall experience illustration Preview of the Motorshow display area, premium turf setting, guest circulation, and its connection to the ACE Pit Stop environment.
Motorshow detail concept illustration
Curated display detail A closer look at the premium vehicle presentation and elevated atmosphere planned for Motorshow participants and guests.
Participate

Display Opportunities

A limited number of curated placements are available for collectors, brands, and partners. All vehicles are subject to approval — placement is based on vehicle type, presentation, and fit within the overall showcase.

Standard

Collector Display

Core placement within the Motorshow for collectors and enthusiasts presenting a vehicle in a premium, high-traffic environment.

  • Curated display placement
  • Full access during event hours
  • Exposure to Car Week attendees
Multi-Day

Extended Display

Ideal for collectors or partners seeking visibility across multiple days as Car Week foot traffic builds.

  • Multi-day presence
  • Flexible placement within footprint
  • Exposure during peak traffic periods
Group

Club Display

A dedicated area for car clubs and collector groups to showcase multiple vehicles with a cohesive, shared visual presence.

  • Group display area
  • Coordinated placement
  • Shared brand presence within Motorshow
Brand / Trade

Manufacturer & Dealer

A premium opportunity for automotive brands, dealers, and partners to engage directly with the Monterey Car Week audience.

  • Branded display presence
  • Vehicle showcase opportunities
  • Full integration within the Motorshow

Limited placements available. All displays are subject to approval.
Pricing and placement are determined based on vehicle type, duration, and positioning.

Schedule
  • Motorshow Dates August 10–12, 2026 Public viewing: 10:00 AM – 5:00 PM daily
  • Live Automobilia Auction Tuesday, August 11, 2026 4:00 PM – 8:00 PM
  • Vehicle Roll-In Details to be announced
Location
Embassy Suites
Monterey Bay
1441 Canyon Del Rey Blvd
Seaside, CA 93955
The Motorshow is fully integrated with the ACE Pit Stop, creating a seamless destination for collectors and enthusiasts across the opening days of Monterey Car Week.
Limited Space Available

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Your Vehicle

Space is limited and all vehicles are subject to approval. Early applications are encouraged for preferred placement and promotional visibility.

Apply to Display Learn more at montereymotorshow.com
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