Motorshow 
The Opening Days of Monterey Car Week
Three days. Four experiences. One destination.
The Automobilia Collectors Expo and Auction is a premier event celebrating automotive history and culture. Featuring an exclusive auction of rare automobilia and a vibrant expo showcasing unique displays. A must-attend event during Monterey Car Week for collectors, enthusiasts, and industry professionals. Join us to discover, connect, and celebrate the world of automobilia.
Our schedule is dynamically evolving, with new special displays and exciting plans being added regularly. Keep an eye on this space for updates!
Expo Hours
Monday, August 1010 AM – 5 PM
Tuesday, August 1110 AM – 5 PM
Wednesday, August 1210 AM – 3 PM
Motorshow
Monday, August 1010 AM – 5 PM
Tuesday, August 1110 AM – 5 PM
Wednesday, August 1210 AM – 5 PM
Curated outdoor vehicle displays during Monterey Car Week
ACE Forum
Monday, August 1011:00 AM · 1:00 PM · 2:30 PM
3 sessions throughout the day. Collector conversations, presentations & special guest sessions
Auction & Preview
Monday, August 1010 AM – 5 PM (Preview)
Tuesday, August 1110 AM – 3 PM (Preview)
Live Automobilia Auction — Tue4 PM – 8 PM
Special Displays and Highlights
1
Day OneMonday, August 10, 2026
10 AM – 5 PM
Automobilia Expo
Explore exhibitors, rare memorabilia, art, literature, and collectibles throughout the main expo floor.
10 AM – 5 PM
Automobilia Auction Preview
Browse rare lots before the live auction
10 AM – 5 PM
Motorshow Vehicle Displays
Curated outdoor automotive showcase during Monterey Car Week
11 AM
ACE Forum — Session I — Donald Osborne
Opening forum discussion focused on collector cars, automotive design, heritage, or market perspective.
1 PM
ACE Forum — Session II
Collector conversations & presentations
2:30 PM
ACE Forum — Session III
Special guest session
10 AM – 5 PM
Raffle — 2026 Mercedes-Benz GLA 250
Proceeds benefit Montage Health Foundation & MY Museum. Winner announced at Pebble Beach Concours d'Elegance. *Attendance not required to win.
2
Day Two — Auction DayTuesday, August 11, 2026
10 AM – 5 PM
Automobilia Expo
Discover rare finds, meet exhibitors, and explore the show floor throughout the day.
10 AM – 3 PM
Automobilia Auction Preview
Final preview before the live auction begins
10 AM – 5 PM
Motorshow Vehicle Displays
Curated outdoor automotive showcase
10 AM – 5 PM
Raffle — 2025 Lincoln Navigator
Proceeds benefit Salinas Valley Health Foundation, Seneca Family of Agencies & United Way Monterey County. Winner announced at Pebble Beach Concours d'Elegance. *Attendance not required to win.
12 PM – 3 PM
Live Broadcast — KMBY Radio
Live interviews with exhibitors & collectors, behind-the-scenes stories and insights from the expo floor
4 PM – 5 PM
Behind-the-Scenes Access
Brought to you by Monterey Car Week Guide — live feeds and shared stories from the expo floor
4 PM – 8 PM
Automobilia Memorabilia — Live Auction
The main event. Rare lots, private collections, and one-of-a-kind pieces go live.
3
Day Three — Final DayWednesday, August 12, 2026
10 AM – 3 PM
Final Day of the Expo
Last chance to explore exhibitor booths and discover unique automobilia.
10 AM – 3 PM
Auction Item Pickup
Collect items won at Tuesday's live auction
10 AM – 3 PM
Final Day of the Motorshow
Last day of curated outdoor vehicle displays
Daily
Daily Highlights
Stay tuned for updates!
Daily Prize Drawings
Enter to win exciting prizes from our sponsors and exhibitors! Drawings take place daily at 2 PM. Simply attend the expo and be present to win.
1
Whale Watching Trip
Experience the beauty of Monterey Bay on a guided marine ecosystem tour
2
Gourmet Wine & Dine
Dinner with premium local wines at a top Monterey hospitality sponsor
3
Monterey Wine Basket
Handpicked selection of Monterey County's finest wines
4
Exclusive Memorabilia
Collector items celebrating automotive & Monterey Car Week culture
5
Awesome Surprises
Additional prizes announced throughout the event!
Monterey Car Week — August 10–12, 2026