AUGUST 10 - 12, 2026  

Sponsorship Opportunities

Sponsor the Kickoff to Monterey Car Week

Put your brand in front of passionate collectors, enthusiasts, and industry insiders during the opening days of the world's most celebrated automotive week. The Automobilia Collectors Expo — August 10–12, 2026 — is where serious buyers arrive first, fresh, and ready to engage.

3
Event Days
4
Distinct Experiences
20+
Media Partners
25+
Curated Exhibitors
Trusted by leading brands including WhatsUpMonterey, Adobe Road Winery, Classic Motorsports, Linkage Magazine, and 15+ sponsors in 2025.  Meet Our Sponsors →

Who You'll Reach

A highly targeted audience of passionate, high-intent automotive buyers and enthusiasts

Collectors
Serious automobilia collectors actively buying and building collections during Car Week
Dealers
Established dealers in automobilia, vintage cars, art, and collectibles from across the country
Automotive Brands
Manufacturers, dealerships, and specialty brands attending Monterey Car Week
Car Week Attendees
Thousands of enthusiasts arriving for the opening days of Monterey Car Week
High-Net-Worth Enthusiasts
Affluent buyers with serious spending power and a deep passion for automotive culture
Car Week Passport Audience
WhatsUpMonterey's engaged digital community of Car Week Passport holders

One Event. Multiple Touchpoints.

Sponsors gain visibility across every experience at ACE 2026

Indoor Automobilia Expo
Outdoor Monterey Motorshow
Live Automobilia Auction
ACE Forum

Sponsorship Levels

Choose the level of visibility and engagement that fits your brand

Community Sponsor
$2,500
Brand association and event visibility
Best for local brands and initial visibility
✓Logo on ACE website
✓Entrance signage
✓Social media mention
✓Media announcements
—Booth space
—Named area
—VIP team access
Paddock Sponsor
$7,500
Brand presence and booth placement
Best for brands seeking presence + engagement
✓Standard booth space
✓Logo on ACE website & Car Week Guide
✓Entrance signage
✓Social media posts
✓Media announcements
✓Advertising inclusion
—Named area
—VIP team access
Most Popular
Pit Stop Sponsor
$15,000
Premium placement and elevated recognition
Best for premium visibility and traffic
✓Premium booth location
✓Exclusively placed signage
✓Logo on ACE website & Car Week Guide
✓Social media posts
✓Media announcements
✓Advertising inclusion
✓Entrance signage
—Named area
—VIP team access
Presenting Sponsor
$30,000
Maximum visibility — the ultimate brand partnership
Best for national brands and maximum exposure
✓Premier booth — increased size & visibility
✓Exclusively named area
✓Exclusively placed signage
✓Logo on ACE website & Car Week Guide
✓Social media posts
✓Media announcements
✓Advertising inclusion
✓Entrance signage
✓VIP event access for your team
✓Opening remarks opportunity

Add-On Opportunities

Enhance your visibility with these standalone brand placements — available to all sponsors and exhibitors

Lanyard & Badge Sponsor
$3,500 — Exclusive
Your brand on every attendee lanyard and badge for all three days. Maximum repeated impressions — worn from entry to exit throughout the entire event.
Program & Catalog Ad
$500 – $2,500
Place your ad in the official ACE event program and auction catalog — distributed to every attendee and bidder. Quarter page, half page, and full page options available.

Experience-Specific Sponsorships

Own a single experience — targeted visibility at a focused price point

Motorshow Sponsor
Custom Pricing
Be the presenting partner of the outdoor vehicle showcase — ideal for dealerships, manufacturers, and automotive brands.
Inquire
Auction Sponsor
Custom Pricing
Put your brand front and center during the live automobilia auction — Tuesday evening, 4–8 PM, in front of motivated bidders.
Inquire
Forum Sponsor
Custom Pricing
Align your brand with the ACE Forum — Monday sessions featuring collectors, speakers, and automotive storytelling.
Inquire

Limited availability — contact us early to secure your experience sponsorship.

Partner with the Opening Days of Monterey Car Week

Spaces are limited and available on a first-come, first-served basis. Sponsorships for 2026 are now open.

Become a Sponsor
Questions? Call us at 844-CAR-WEEK or contact our team to discuss custom packages.
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