The Driving Forces Behind ACE

Built on legacy, elevated by vision

The Automobilia Collectors Expo proudly stands on the legacy of Automobilia Monterey — a revered event that set the benchmark for automotive collectible showcases before its retirement. ACE is not just an event; it's the continuation of a tradition, elevated by the vision and dedication of two remarkable figures in the automotive world.

Ben Horton is a renowned figure in the automotive world, with over 30 years of experience at car-related events worldwide, including Retromobile Paris, Goodwood Revival, and the British Grand Prix. His profound knowledge of automotive history and exceptional skill in uncovering hidden gems have made him a cornerstone of this event.

Beyond his role as the founder of Hortons Books — a distinguished authority on rare and out-of-print car books — Ben's contributions extend to being an adviser for some of the world's premier motoring libraries and serving as a judge on the panel of the annual International Historic Motoring Awards and the Royal Automobile Club Motoring Book of the Year Award.

His experience ensures ACE reflects the standards of the world's leading automobilia and collector events.

As the publisher of the Monterey Car Week Guide and the driving force behind WhatsUpMonterey, Will Elkadi brings unmatched insight into the audience, timing, and energy of Monterey Car Week. His platforms have become essential resources for visitors and enthusiasts navigating the week, shaping how thousands experience Car Week each year.

Often referred to as "Mr. Car Week," Will brings more than 25 years of experience in digital media, marketing, and event production. Through his platforms, he reaches hundreds of thousands of readers annually, with over 1.5 million pageviews across his publications, giving him a unique understanding of attendee expectations.

Beyond media, Will is the founder of eLab Communications and creator of the Car Week Passport. His approach blends modern innovation with deep respect for tradition — inspired by the legacy of his father, who organized over 20 major expos in the 1970s and 1980s.

Will combines storytelling and audience insight to create a premier destination during the opening days of Monterey Car Week.

Ben Horton and Will Elkadi combine decades of expertise in automobilia, media, and event production — creating a unique platform that brings collectors, dealers, brands, and enthusiasts together during the opening days of Monterey Car Week.

The automobilia world is rich with stories of passion, innovation, and tradition. If you're interested in an interview with Ben Horton or Will Elkadi, we'd love to hear from you.

Join Us at ACE 2026

August 10–12 at Embassy Suites Monterey Bay — the kickoff to Monterey Car Week