Meet the Founders

Driving Forces Behind the Expo

The Automobilia Collectors Expo proudly stands on the legacy of Automobilia Monterey, a revered event that set the benchmark for automotive collectible showcases before its retirement. Our expo is not just an event; it's the continuation of a tradition, elevated by the vision and dedication of two remarkable figures in the automotive world.

BEN Horton is a renowned figure in the automotive world, with over 30 years of experience at car-related events worldwide, including Retromobile Paris, Goodwood Revival, and the British Grand Prix. His profound knowledge of automotive history and exceptional skill in uncovering hidden gems have made him a cornerstone of this event.

Beyond his role as the founder of Hortons Books, a distinguished authority on rare and out-of-print car books, Ben's contributions extend to being an adviser for some of the world's premier motoring libraries and serving as a judge on the panel of the annual International Historic Motoring Awards and the Royal Automobile Club Motoring Book of the Year Award.

This depth of experience ensures Ben understands precisely what vendors and attendees expect, guaranteeing a rich and rewarding experience for all involved.


WILL Elkadi, is a pivotal figure in the automotive and hospitality industry, with a track record that speaks volumes. As the dynamic force behind the Monterey Car Week Guide and WhatsUpMonterey, Will boasts over 25 years of experience in digital media, advertising, marketing, public relations, and event production across various sectors, including entertainment, hospitality, tourism, military, and sports car industries. His publications have become indispensable resources, amassing over 1.5 million yearly pageviews and serving hundreds of thousands of readers who rely on his comprehensive updates, reviews, and in-depth coverage of Monterey Car Week.

Will's deep understanding of the intricacies of Monterey Car Week, bolstered by strong connections with event organizers and sponsors, positions him uniquely to foster collaborations that enhance the expo experience. Drawing on the legacy of his father, who organized more than 20 major expos in the '70s and '80s, Will combines a modern approach with a respect for tradition in his expo planning. This blend ensures a forward-thinking vision that still honors the classic elements cherished by automotive enthusiasts.

His unique perspective on storytelling for brands, coupled with his unparalleled planning skills, bring a fresh and impactful approach to the Automobilia Collectors Expo.

For Media Inquiries and Interviews

The Automobilia World is rich with stories of passion, innovation, and tradition. If you're interested in exploring these stories further or seeking an interview with Ben Horton or Will Elkadi, please contact our Media Relations Team. We welcome the opportunity to share insights into the thriving automobilia community and the dynamic duo leading its charge.