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One Destination. Multiple Experiences. The Monterey Motorshow is planned alongside the Automobilia Collectors Expo and Live Automobilia Auction — creating continuous audience flow between indoor and outdoor environments throughout the event.
Why Participate
Position yourself at the start of Monterey Car Week
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Opening Week Exposure Reach collectors, dealers, enthusiasts, and industry insiders as they arrive for the opening days of Monterey Car Week. |
Auction & Expo Audience Crossover Benefit from planned crossover between the outdoor Motorshow showcase, the indoor expo, and the live automobilia auction. |
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High-Value Collector Traffic Engage a premium audience of collectors, VIP guests, and serious enthusiasts in a focused Car Week environment. |
Multi-Touchpoint Presence Extend your visibility through indoor exhibits, brand activations, media opportunities, and integrated event exposure. |
Display Formats & Placement Opportunities
Explore placement opportunities
All outdoor placements at the Monterey Motorshow are curated and limited. Final placement options are tailored based on your vehicle, brand, and participation goals, and are confirmed following application review.
Placements may include individual vehicles, multi-vehicle displays, and brand-led showcases.
Premium covered placement near the main entrance
VIP Canopy Placement offers a highly visible, covered presence at the front of the Motorshow — designed for brands, dealerships, and curated group displays seeking elevated positioning during Monterey Car Week.
Ideal for those looking to create a strong first impression with added comfort, presentation control, and premium exposure.
| Details may include | Covered display area with weather protection |
| Priority positioning near primary entry points | |
| Suitable for multi-vehicle displays or curated group placements | |
| Optional integration with indoor ACE presence |
Available as part of approved premium or multi-vehicle placements.
Request VIP PlacementCurated outdoor showcase across 21,600 sq ft
The Main Display Area is designed to form the core of the Monterey Motorshow — a high-traffic outdoor environment designed to showcase a wide range of vehicles, from individual highlights to coordinated dealer and brand displays.
Positioned to maximize visibility and attendee flow, this area provides continuous exposure throughout the day across all three days of the event.
| Display area | Approximately 21,600 sq ft of curated outdoor display space |
| Placement | Flexible for individual vehicles or multi-vehicle groupings |
| Visibility | Positioned within main attendee circulation paths |
| Participation | Single-day or multi-day opportunities |
Suitable for collectors, dealerships, and curated brand displays.
Request Placement OptionsAlso Inside the Expo
Extend your presence inside ACE
Combine your outdoor display with an indoor exhibitor booth, tabletop presence, or branded activation inside the Automobilia Collectors Expo. Whether you want a simple tabletop or a more developed presence, we’ll match you to the right opportunity.
See Exhibitor Options →Beyond Vehicle Display
Brand activations & dealer showcases
Create a larger presence through activations, multi-vehicle displays, product launches, or branded experiences planned to be integrated into the Motorshow and ACE ecosystem.
- Multi-vehicle dealer showcases
- Brand activations and live demos
- Product launches and featured displays
- Audience integration and media exposure
Get Started
Apply or request details
Submit your application and we’ll follow up with curated placement options based on your vehicle, brand, and goals.
Limited placements available • Curated selection process