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One Ticket. Two Experiences. Every ACE ticket includes full access to the Monterey Motorshow — giving your display exposure to both indoor and outdoor audiences throughout the day.
Forum: Monday, August 10 · Auction Preview: Mon–Tue, 10am–5pm / 10am–3pm · Live Automobilia Auction: Tuesday, August 11, 4–8pm · Motorshow: All 3 days
Why Display at the Monterey Motorshow
Four reasons to be at the Motorshow
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Opening Weekend Exposure Collectors, enthusiasts, and industry insiders arrive early. Be in front of them from day one of Car Week. |
Live Auction Crowd Crossover Auction attendees flow directly through the Motorshow — serious buyers in the same destination, same days. |
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Extend Your Presence Inside ACE Pair your outdoor vehicle display with an indoor booth or brand activation at ACE for multiple attendee touchpoints. |
High-Value Collector Audience Part of the Car Week Passport experience, the Motorshow attracts collectors, VIP guests, and serious enthusiasts — delivering exposure to a premium, purchase-ready audience. |
Display Options
Choose your display
Premium covered display — near the entrance
Our exclusive VIP Canopy Display places your vehicles in a premium, covered, and highly visible location near the event entrance. Ideal for brands and groups seeking elevated positioning, weather protection, and a stronger first impression during Monterey Car Week.
VIP participants may also add a tabletop presence inside the expo to feature branded merchandise, accessories, or related memorabilia.
| Capacity | Up to 8 cars or 35 motorcycles |
| Duration | Single day or all 3 days |
| Format | Covered area, weather protection, elevated presentation |
High-traffic outdoor showcase
Position your vehicles in the main Motorshow area — a high-traffic outdoor showcase designed to capture attendee attention throughout the day. Ideal for dealerships, larger groups, rally arrivals, and individual vehicles looking for strong visual impact.
| Capacity | Approximately 75–100 vehicles |
| Duration | Single day or all 3 days |
| Format | Outdoor lined spaces for individual or group presentations |
Group & club display
Organizing a rally arrival, car club showcase, or motorcycle group display? We offer dedicated space to help your group make a strong presence during Monterey Car Week. Highlight your community, attract attention, and be part of a curated automotive destination.
| Who it’s for | Car clubs, motorcycle clubs, rally groups |
| Sizing | Flexible to fit your group |
| Duration | Single day or all 3 days |
Also Inside the Expo
Extend your presence inside ACE
Combine your outdoor display with an indoor exhibitor booth, tabletop presence, or lounge activation presence at the Automobilia Collectors Expo. Whether you want a simple tabletop or a full branded build-out, we’ll match you to the right option. Indoor options include:
| Standard exhibitor booth | Full branded build-out |
| Tabletop presence | Lobby / high-traffic area |
Want to do more than display?
Brand activations at ACE
Test drives, live demos, VIP receptions, branded experiences — explore immersive activation opportunities at ACE and the Motorshow.
See Activations →Get Started
Reserve your space or ask a question
Fill out the form and we’ll follow up with availability, options, and details tailored to your goals. You can also apply directly through the Monterey Motorshow site.
| Apply to Display | Apply via Motorshow Site |
Vehicle display space is limited and curated. Priority placement is offered on a first-confirmed basis.
Questions? Call 844-CAR-WEEK · Contact us here