ACE 2026 · Monterey Car Week

Watch & Collectible Dealers

Showcase timepieces where passion meets provenance. Connect with serious buyers and High-Net-Worth Individuals (HNWI) during three days of qualified traffic, premium placement, and professional sales tracking.

Aug 10–12, 2026 Mon/Tue 10–5 • Wed 10–3 Live Auction Tue 4–8pm

Reserve a Booth How It Works

Automobilia Collectors Expo watch lifestyle scene

Seen around Monterey Car Week with

Booth Options & Pricing

Pricing is for the full 3-day expo. Watch category uses a base + 10% hybrid model.

Standard Watch/Collectible Booth

Approx. 8? × 7?

$750 base + 10% of recorded sales

All sales processed via ACE-provided terminal (hardware) and app/software.

2 draped 30?×72? tables, 2 chairs
8?×4? backer/display board & category signage
Shared security & standard power access

Reserve Standard

Large Watch/Collectible Booth

Approx. 16? × 7?

$1,500 base + 10% of recorded sales

Ideal for premium displays or multiple dealers under one brand. Process all sales via ACE terminal & app.

3 draped tables, 3–4 chairs
Extended backer & preferred row placement
Shared security & standard power access

Reserve Large

Need something different? We can sometimes accommodate unique layouts or double-length runs. Contact us.

How the Hybrid Model Works

Base + Percentage

Pay a modest base fee for space, plus 10% of recorded sales. If an item doesn’t sell at the event, no percentage is due.

Card-Only Sales & ACE Terminals

Every watch dealer is onboarded at check-in with our secure credit card terminal (hardware) and app/software. All transactions run through ACE for accurate tracking and settlement.

Post-Event Statement & Payout

Receive a clear sales report and payout after the expo, less the 10% share.

Taxes & Compliance

We handle on-site tax collection through our terminals. Please maintain your own inventory records.

At-a-Glance

Base + 10% on recorded sales
ACE-provided terminals & app setup
Credit card only for clean reporting
Clear statement & timely payout

3 Dayssales & networking

Aug 10–12Mon–Wed

Tue 4–8Live Auction

10–5 / 10–3Expo Hours

What’s Included

Professional booth setup (backdrop drape, dividers, ID sign)
Draped tables, chairs, and backer/board
ACE-provided credit card terminal with on-site setup
Standard power (premium lighting/power upgrades available)
Vendor badges for your team
Security presence during and after hours
Listing on ACE website & event guide (watch category)

Optional Upgrades

Dedicated power drop & premium lighting
Locking display cases and additional furnishings
Premiere Entrance Exhibitor visibility

Why Exhibit

Qualified Buyers

Car collectors are watch collectors—ACE brings both under one roof.

Car Week Timing

Peak foot traffic with affluent visitors, media, and VIPs in town.

Premium Presentation

Curated category, strong visibility, and professional sales tracking.

Limited Watch Category Availability

Returning vendors receive priority. Secure your space today.

Reserve Standard Reserve Large Ask a Question

Questions or Custom Layouts?

Tell us about your display, power/lighting needs, or branded build-out ideas.