After a successful debut that reignited the passion for automotive memorabilia, the Automobilia Collectors Expo returns in 2025 with expanded programming, global vendors, and an exciting new addition: a Live Automobilia Auction. Taking place August 11–13, 2025, at the Embassy Suites Monterey Bay, the three-day expo continues its mission to celebrate and elevate automotive culture during Monterey Car Week.

New for 2025: Live Auction Featuring 425+ Lots

A major highlight this year is the inaugural Automobilia Live Auction, scheduled for the evening of Tuesday, August 12, with public previews on Monday and Tuesday. The auction features more than 425 carefully curated lots—offering everything from rare petroliana and original signage to motorsport literature, scale models, rally plates, and showroom displays.

Each piece has been selected for its authenticity, provenance, and collector appeal, with many items coming from private collections in the U.S. and Europe.

Auction Highlights

• Donald Osborne’s Private “Tin Toy” Collection: A rare glimpse into the personal automobilia treasures of a renowned expert.
• Laguna Seca Private Collection: Historic items linked to one of America’s most iconic race tracks.
• No Reserve Porsche Collection: A special selection of Porsche memorabilia offered with no reserve.
• 1954 Jaguar XK120 (Feature Lot): A timeless classic presented as one of the evening’s top lots.
• Automobilia Treasures from Around the World: Including vintage posters, rare literature, rally plates, badges, scale models, original signs, and more.

“The live auction adds a dynamic new layer to the expo,” said Will Elkadi, co-founder and media strategist behind the event. “We’re building something that blends prestige and accessibility—an elevated platform that celebrates automotive history while looking forward to what’s next.”

Elevating the Experience Year After Year

With each edition, the Automobilia Collectors Expo continues to grow in scale, diversity, and cultural importance. This year’s event will feature expanded vendor participation, a curated car display, and an exclusive VIP networking reception. From first-time visitors to seasoned collectors, attendees will find an immersive experience unlike any other.

“Our goal has always been to bring the finest automobilia together under one roof,” added co-founder Ben Horton. “With the addition of the auction and continued support from collectors around the world, 2025 marks an important evolution—and we’re already planning even more for 2026.”

Looking Ahead to 2026

The expo’s leadership is already in motion on plans for 2026, including enhanced programming, new exhibitor benefits, and broader international outreach. As the event continues to build its reputation as a cornerstone of Monterey Car Week, its influence and reach are poised to grow even further.

Join Us in 2025

The Automobilia Collectors Expo invites you to be part of this landmark event.

Register to bid or buy tickets today and secure your place in the world of premier automotive collectibles.

August 11–13, 2025
Embassy Suites Monterey Bay

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